![]() At the time there were two separate organizer apps, ‘At the Door’ and ‘Entry Manager’. My first job, whilst still in the London office, and working ‘alongside’ a PM based in San Francisco, was to consolidate two apps into one-which turned out to be an incredibly enjoyable IA problem to solve. I’d help check-in event attendees to understand how the disparate tools, on both desktop and mobile, highlighted pain points that wasted the organizer's valuable time, causing frustration and adding to their stress. I attended events to watch how the day-of piece of the event lifecycle would unfold, and vary wildly. Soon after joining Eventbrite in 2013, through the acquisition of Lanyrd, a small social events startup, and whilst waiting for my visa to move to the US, I was gathering empathy for the organizer side of the marketplace.
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